Athletic and gym

And if the French were more athletic than before or more diligent in running and gym? In any case, they will bring the resources, with appropriate outfits that run the sector market.

The French market for sports clothing and shoes is fit! According to NPD Group, a specialist in market research, sales in the sportswear sector going well. The organization notte a net increase of 26% since 2009 (on average 6% more purchases per year). An information relayed this week by Relaxnews.

This dynamic is explained by a growing taste for French for the practice of a sport. The latter is more and more feminine. In four years, the running items - foot race - and gym, fitness and dance types - Zumba - saw their sales rise by 11 and 5% respectively per year. Women opt mainly in pink running. According to figures from NPR Group, the sales volumes of these models were multiplied by 3 for a year.

Thus, the sports consumption patterns have evolved by the French a few years. Sports, and especially sports, are turning mainly to wellness and rejuvenation, with the arrival on the market trends practices came from abroad, the Hatha Yoga to the Swedish gym through the Xtend bar or by the Crossfit.

These new emerging sports activities therefore require new equipment. Allowing the sector of the market is continually renewed. A phenomenon especially in sports increased high-end niche, stimulated by communities, where specialized brands, highly technical, have their playing cards.